Every girl has at least one of their tops or skirts in her wardrobe, and if not, then one on her wishlist. Regardless, Brandy Melville is everywhere. The documentary, “Brandy Hellville & the Cult of Fast Fashion” certainly pulls back the curtain on Brandy Melville’s dark side, but it left viewers with a lot more questions than answers. You’re not just buying a t-shirt—you’re apparently buying into a “lifestyle,” one that’s wrapped up in exclusivity, body shaming and questionable leadership.

Exposing the CEO Stephan Marsan, now facing criminal charges, the documentary displays him enforcing daily photos from every female employee, firing them if he believed they’ve gained weight, or simply just didn’t like their outfit styling. It’s a kind of corporate control that’s both uncomfortable and disturbing, something that’s made clear throughout the documentary. “Brandy Hellville & the Cult of Fast Fashion” also highlights the company’s racist, misogynistic and anti-semitic practices, as well as its notorious “one size fits all” policy—a concept that definitely does not “fit all.”

Five months after the documentary was released in late April, Brandy Melville’s sales showed no signs of slowing down. As interesting and informative as the documentary is, it has fallen flat of its intended impact. In a society so quick to fill with digital backlash and needs for accountability, the brand appears to be “scandal-proof,” at least in the fast fashion industry. Maybe the documentary didn’t fully pack the punch it had goals of, or Brandy’s grip on society is just too strong. Unavoidable in the Summit halls, Brandy’s momentum is still building. Either way, this documentary has definitely raised the question of how far girls will go for that ‘it’ pair of sweatpants or tank top. Despite knowing what’s going on behind the scenes, it seems Brandy Melville has already been cemented into the closets of high school girls alike.